How did I get here?
A lot of what I do used to fall under the catchall "copywriter." But writing is just one aspect of what I do. I think about written words a lot, and how their visual context helps people understand and retain information.
Basically, I want to help people understand what they're reading so they don't have to re-read something a dozen times for clarity. But if it makes them think twice about something, I've done my job.
Originally, I went to school for journalism. Realizing that wasn't for me, I went into fashion and honed my sense of aesthetics (both in the physical and digital realities.)
Then, I ventured into search engine optimization. In the past decade, I've spent a lot of time listening, considering, and shaping the way people describe their products and services.
I aim to create content you'll actually need and enjoy reading, even if it is for purely functional reasons. I understand that you're just trying to get to the actual recipe instead of reading its anthropology.
If there's one thing I strive for, it's this: I want to work with you to create something that either jolts people out of their cynicism or finds ways to comfort them within it.
Is there something about your current digital experience or content strategy that just doesn't sit right? Let's talk.