About Me

At least, that’s what one of my first bosses used to call me.
 

I began my career in in poetry and stand-up comedy. Somehow, doing those things led me on a path to luxury retail, rideshare driving, and managing teams of writers.

 

This brought me to search-led content strategy and UX content design; Throughout my time, I have listened, considered, and shaped the way people describe their products and services. 

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I think clarity is a sign of respect. ​

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I am an SEO-led content strategist and content designer. I align information hierarchy with search demand and usability so product awareness gives people real value from the words they read. 
 

At this point, I'm thinking of trying out for Jeopardy. I’ve gathered an insane amount of information about very specific topics.
 

I work in many different worlds, from Law and Healthcare to B2B Shipping and Logistics.

 

Knowing what to write and how to write are just two aspects of what I do. The truth is, I help companies turn disparate mermaid diagrams, institutional shorthand, and oral history into stories that make sense. 

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"Functional" doesn't have to be boring.

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I always want to create content you actually enjoy reading. Product copy, FAQs, and snippets are often treated as afterthoughts. 

 

There is no reason for these to be dry just because they're transactional. I think functional copy can have grace notes if they make someone smile or think twice. 

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Let's find the right words.