EXPERTISE

 

• SEO content strategy and creation

• Content planning and governance 

• Content marketing for B2B audiences

• UX copywriting
   

CERTIFICATIONS

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Advanced Google Analytics Certification

 

EDUCATION

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DREXEL UNIVERSITY 

B.A., Communications, Concentration in Journalism

Honors: Magna Cum Laude

EXPERIENCE
 

BORN GROUP 

Content Strategist (Feb. 2021 - Present)

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I develop search, B2B, and eCommerce-driven strategies for a global clientele across CPG, fashion, technology, healthcare, and many more verticals. 

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FROM THE FUTURE
Content Strategist (Nov. 2018 - Feb. 2021)

I developed content strategies to drive long-term organic search performance. 

 

COALITION TECHNOLOGIES 

Copy Strategist (May 2016 - May 2017) 

Lead Copy Strategist (May 2017 - Oct. 2018) 
 

I led a team of in-house editors and freelance writers. I also created SEO-focused content for clients across a broad spectrum of industries. 

 

JOAN SHEPP 

Digital Strategist / E-Commerce Stylist & 

Copywriter (Nov. 2013 - Aug. 2015) 

 

 I was instrumental in revolutionizing a 50-year-old fashion brand with dynamic styling, and creative content.