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EXPERTISE
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SEO content strategy and creation
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Content planning and governance
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Content marketing for B2B audiences
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UX copywriting
CERTIFICATIONS
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Advanced Google Analytics Certification
EDUCATION
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DREXEL UNIVERSITY
B.A., Communications, Concentration in Journalism
Honors: Magna Cum Laude
EXPERIENCE
BORN GROUP
Content Strategist (Feb. 2021 - Present)
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I develop search, B2B, and eCommerce-driven strategies for a global clientele across CPG, fashion, technology, healthcare, and many more verticals.
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FROM THE FUTURE
Content Strategist (Nov. 2018 - Feb. 2021)
I developed content strategies to drive long-term organic search performance.
COALITION TECHNOLOGIES
Copy Strategist (May 2016 - May 2017)
Lead Copy Strategist (May 2017 - Oct. 2018)
I led a team of in-house editors and freelance writers. I also created SEO-focused content for clients across a broad spectrum of industries.
JOAN SHEPP
Digital Strategist / E-Commerce Stylist &
Copywriter (Nov. 2013 - Aug. 2015)
I was instrumental in revolutionizing a 50-year-old fashion brand with dynamic styling, and creative content.
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